Founder and first designer

Products and brands that I built from the ground up—as a founder or first designer. Designing everything from logos to consumer apps with robust back end creator tools, all while scaling teams 2-20.




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Creative Director

Hands on design coupled with creative leadership, team management, and recruiting.




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Principal Designer

Designing everything from identity systems and websites to packaging, environmental signage, and marketing campaigns.






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I'm lucky to be surrounded by incredibly passionate and values-driven creators—affording me the experience of designing and building brand after brand that I believe in. A full list of the companies I've helped is linked below.

View full design history




Personal Projects
















Creative Leadership Talks & Workshops

Creative Mastery

Mindfulness exercises, tools, and frameworks for goal setting based on high integrity values—January 30-16, 2019


Creative Leadership Workshop

Workshop at Full Out Studios—October 18, 2018


Rise of the Creative Leader Talks

Featured speaker at Unplugged Creative Retreat—September 14-16, 2018


Leading with Empathy and Creativity »

Panel member for MomWarrior Conference—September 21, 2018


Design & Technology Roundtable Discussion

Launch.io design roundtable featuring consumer technology leaders from IBM Innovations to Sprig App—May 13, 2016


How to Build a Thriving Design Team »

Presented best practices at Stanford D School for Designer Fair—April 29, 2015


Design, Technology, and Entrepreneurship Talk

Stanford GSB 2012 Summer Institute Guest Speaker—July 13, 2012


Design, Technology, and Entrepreneurship Talk

Design, Technology, and Entrepreneurship Talk—July 9, 2009

About

Tricia Choi

Outside of design I'm still designing. I got banned from the art supply closet in kindergarten for making too many things and haven't stopped since.

I've been creating, collaborating, leading teams, and designing products and brands for over a dozen years. I've loved every minute. I've gotten to brand and help launch over ten start-ups, helping to guide them towards everything from acquisition to filing on the market. Throughout this journey the most important part of the equation has always been about helping people voice their vision through visual communication and experience design.

I'm currently the co-founder of MoveWith, recruiting and building the team, leading product, marketing, and sales design, and cultivating our brand. Every day is full of collaboration, research, learning, translating requests, championing the team, and making lifelong friends.

I believe that the role of design is to dissolve barriers, create opportunity, and deliver delight. I've chosen to work with people and companies that help dissolve the walls of distribution, old-world business practices, and past archetypes. This choice has taken me down a path of mobile at Microsoft (T-Mobile Sidekick), entertainment Sony Pictures (Crackle), social media and cloud-based music sharing at imeem (acquired by MySpace), online social registration and ticketing to support offline experiences (Eventbrite).

Outside of MoveWith, I am an author, advisor for start-ups that create technology to help the disabled, improve nutrition, and connect communities. Throughout it all, the most gratifying experiences happen while working with friends, endeavors for social good, and entrepreneurs who are bubbling over with intention to help the world. I design to help these people bring these ideas to life.


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