MOBITV
Role
Creative Director
Description
MobiTV was an innovative consumer entertainment product with a platform serving businesses. It and provided an opportunity for me to combine my love of mobile technology and entertainment. My primary role was to create a coherent brand, aligning the company’s identity with mobile operators, OEMs, and content partners. My hands-on-design work included P.O.S. packaging design, large event production design, video production management, product naming, web design, marketing campaign creation and management, talent sourcing and management.
Highlights
2004-2005 Primetime Emmy award for outstanding contribution.
Functions
Creative Director UI & UX Design, packaging, carrier marketing programs, flash landing pages with data mining capabilities in support of a $250,000 ad campaign, 30 second national ads, sizzle videos, product demos and motion graphics Designer Brand product packaging, ad creative, flash animation, print work, tradeshow environment design, racecar wrapping Management Agencies, copywriters, marketing programs
Links
Programming Provocateurs - TIME Magazine
Emmy Engineering Award Goes To MobiTV
MobiTV's pre-smartphone 2005 Commercial
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