Lift

Lift

Lift

Karmacy CD Cover

Karmacy

Karmacy

Karmacy

Karmacy

Lift Labs' Spoon Packaging & Karmacy CD Cover

Role

Design, illustration, and enthusiasm

Project

The creator of a self equalizing spoon which aids those with Essential Tremor and Parkinsons disease approached me about creating the branding, marketing, packaging for his product and company. It has been a phenomenal experience and will be available in 2013.

The design goal for Lift Labs has been to establish a brand which elevates the status of the spoon and to give users a feeling of specialness. What if reaching for the spoon could impart a feeling of luckiness rather than the current feeling of dread?

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Socially conscious hip hop group Karmacy approached me about rebranding and creating their album cover. The symbol they most wanted to fixate on was a tree and the reaching of it roots. I created the illustration on the cover and had fun designing the cd itself to look like the cross section of the tree.

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