This is the box design for Danger's first hiptop color device. The package was created to serve as the box for purchase as well as a P.O.P. device for smaller carriers of the hiptop/T-Mobile Sidekick.
The challenge was to feature the phone's unique flip screen capabilities without breaking the bank. The solution was to die-cut the upper flap in order to create a reveal of the opened screen and coveted QWERTY keyboard.
This was a really fun project that I got to give extra love to—adding special easter eggs like the hiptop kids which are hiding inside the box.