Crackle, Sony Pictures

Crackle, Sony Pictures

Crackle, Sony Pictures

Crackle, Sony Pictures

Crackle, Sony Pictures

Crackle, Sony Pictures

Crackle, Sony Pictures

Crackle, Sony Pictures

Crackle, Sony Pictures

Crackle, Sony Pictures

Crackle, Sony Pictures

Role

Design, Creative Direction, Management

Project

When Sony Pictures bought Grouper, Inc., they brought me on to rebrand it as Crackle. I worked with Marketing, Product, Engineering, and the existing Design team to create a new platform designed to democratize fame. We converted Grouper's loyal community into a space to find and surface talent, from stand-up comedy to animation.Our development team connected with several of our users to develop unique content for the Crackle network.

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