Design, Creative Direction
This was created back in the day of Flash Demos. I worked with a talented team at Exemplum to create an immersive experience which showed off what the hiptop was capable of. I was involved in everything from the creative direction of the photo shoot to the design and flow of the story and interactivity. The final product featured a 360 degree interactive view of the device which the user could flip open, closed, and turn it in every direction.