Research, UX Design, Project Management, Visual Design Creative Direction
The first release of Crackle included a cumbersome user panel coded in Flex. The product required fifteen pieces of artwork to launch a new channel. After we conducted research with Neilsen, we learned that the UX proved confusing to users.
I formed a cross functional group with key engineers, one product manager, and one designer. Together we nailed down Business, Sales, Marketing, Engineering, and Design specs which we had signed off and codified for this next design. Armed with research on the existing product, user interviews, and internal reactions, we redesigned the entire site in five days. From site architecture to a first pass at design, we had a proposal ready for execs the moment they came back from their first trip to Sony Pictures headquarters.
We rearchitected the back-end, redesigned the player, the show guide panel, the UX/visual design, and all of our show branding.
The new design made room for our ad needs, solved user issues, and made it possible to launch a new channel using only two pieces of art and minimal effort. We hit all of our goals and managed to test our product with a working prototype in less than three weeks.