Eventbrite

Eventbrite

Eventbrite

Eventbrite

Eventbrite

Eventbrite

Eventbrite branding

Role

Design, Brand Management, Creative Direction

Project

Eventbrite needed an identity system that reflected its democratic ideals. The core brand tenets were surfaced from a series of customer and employee interviews—setting the foundation for a brand rooted in truth. Creative inspiration was drawn from maps and environmental signage, which help people find their way without dictating what they should do.

Eventbrite's brand is more than a logo—it is a series of transactions that create an emotional relationship for our customers. As our company matures, I update our brand architecture and guides to help guide the way we communicate with and design for our event organizers and event goers.

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