Design, Brand Management, Creative Direction
Eventbrite needed an identity system that reflected its democratic ideals. The core brand tenets were surfaced from a series of customer and employee interviews—setting the foundation for a brand rooted in truth. Creative inspiration was drawn from maps and environmental signage, which help people find their way without dictating what they should do.
Eventbrite's brand is more than a logo—it is a series of transactions that create an emotional relationship for our customers. As our company matures, I update our brand architecture and guides to help guide the way we communicate with and design for our event organizers and event goers.